Problem: Jose Ferreira, an American businessman, founded the company in 2008 with the aim of eliminating traditional classrooms and the lack of interest among students by adapting school activities to the individual needs of each child.
Solutions: This adaptive platform delivers content to students in different ways, through text, videos and games, for example, and recommends activities or exercises according to students' needs based on the high-speed analysis and processing of big data. The resulting information that is obtained identifies knowledge gaps and predicts the student's academic performance, which also helps teachers, parents and school administrators to provide him or her with personalized support.
The tool customizes teaching in courses from kindergarten up to college, in addition to classes for adults and corporate training sessions. A teacher that uses Knewton, for example, before even coming into contact with his students, knows their characteristics and can foresee that, during the third week, while they are studying a certain subject, they will experience difficulty. With this information, the teacher can prepare himself to enrich this knowledge together with his students. He can also monitor the performance of each student in real time.
Knewton also offers transdisciplinary knowledge maps that are capable of making connections between different disciplines. This means that the platform can indicate when a student does not understand a scientific concept because he did not learn a mathematical concept beforehand.
Outcomes: Students therefore engage more in their studies and teachers can accompany the individual development of each one. Since it was released, Knewton has already partnered up with 21 companies, including publishers, academic companies and institutions in North and South America, Europe and Asia.